It’s not gone down well with supporters
Atletico Madrid’s home kit for the 2022/23 season is reportedly the worst selling shirt in history.
The LaLiga giants have made two significant changes to their shirt this year, most noticeably ditching their traditional red and white stripes for a a curved line.
But Spanish outlet Confidencial Digital have said that fans are less than impressed and prefer the old school route of straight lines on the shirt.
Another area in which fans are disappointed is the alteration of the famous club crest. On the old design the crest had a yellow outline, but with the new one, the line has been removed to give it a more modern look.
Insiders at Atletico have also claimed that shirt sales are down by 40 per cent and aren’t surprised by the drop in sales given the reaction to the kit on social media.
Recently a shirt commemorating 75 years of Los Colchoneros went on sale to supporters – selling out in just a matter of minutes.
Given the lack of clamour for the new kit, Atleti are already pondering a return to their usual look for the 2023/24 campaign.
Atletico hoping for better league campaign
Diego Simeone’s side will be hoping for a much better year this time round after they finished third, one year on after winning the Spanish top-flight.
Luis Suárez has left the Wanda Metropolitano to return to boyhood club Nacional in Uruguay while Atletico have signed three players so far.
Nahuel Molina has joined from Serie A outfit Udinese, Samuel Lino from Gil Vicente of Portugal and finally the addition of Axel Witsel on a free transfer after the Belgian left Borussia Dortmund at the end of last season.
Atletico start their league campaign against Getafe on August 15.
Related links:
var host="www.joe.co.uk"; var element = document.createElement('script'); var firstScript = document.getElementsByTagName('script')[0]; var url="https://quantcast.mgr.consensu.org" .concat('/choice/', 'wFs6Tqd6-pgRC', '/', host, '/choice.js') var uspTries = 0; var uspTriesLimit = 3; element.async = true; element.type="text/javascript"; element.src = url;
firstScript.parentNode.insertBefore(element, firstScript);
function makeStub() { var TCF_LOCATOR_NAME = '__tcfapiLocator'; var queue = []; var win = window; var cmpFrame;
function addFrame() { var doc = win.document; var otherCMP = !!(win.frames[TCF_LOCATOR_NAME]);
if (!otherCMP) { if (doc.body) { var iframe = doc.createElement('iframe');
iframe.style.cssText="display:none"; iframe.name = TCF_LOCATOR_NAME; doc.body.appendChild(iframe); } else { setTimeout(addFrame, 5); } } return !otherCMP; }
function tcfAPIHandler() { var gdprApplies; var args = arguments;
if (!args.length) { return queue; } else if (args[0] === 'setGdprApplies') { if ( args.length > 3 && args[2] === 2 && typeof args[3] === 'boolean' ) { gdprApplies = args[3]; if (typeof args[2] === 'function') { args[2]('set', true); } } } else if (args[0] === 'ping') { var retr = { gdprApplies: gdprApplies, cmpLoaded: false, cmpStatus: 'stub' };
if (typeof args[2] === 'function') { args[2](retr); } } else { queue.push(args); } }
function postMessageEventHandler(event) { var msgIsString = typeof event.data === 'string'; var json = {};
try { if (msgIsString) { json = JSON.parse(event.data); } else { json = event.data; } } catch (ignore) {}
var payload = json.__tcfapiCall;
if (payload) { window.__tcfapi( payload.command, payload.version, function(retValue, success) { var returnMsg = { __tcfapiReturn: { returnValue: retValue, success: success, callId: payload.callId } }; if (msgIsString) { returnMsg = JSON.stringify(returnMsg); } event.source.postMessage(returnMsg, '*'); }, payload.parameter ); } }
while (win) { try { if (win.frames[TCF_LOCATOR_NAME]) { cmpFrame = win; break; } } catch (ignore) {}
if (win === window.top) { break; } win = win.parent; } if (!cmpFrame) { addFrame(); win.__tcfapi = tcfAPIHandler; win.addEventListener('message', postMessageEventHandler, false); } };
makeStub();
var uspStubFunction = function() { var arg = arguments; if (typeof window.__uspapi !== uspStubFunction) { setTimeout(function() { if (typeof window.__uspapi !== 'undefined') { window.__uspapi.apply(window.__uspapi, arg); } }, 500); } };
var checkIfUspIsReady = function() {
uspTries++;
if (window.__uspapi === uspStubFunction && uspTries < uspTriesLimit) {
console.warn('USP is not accessible');
} else {
clearInterval(uspInterval);
}
};
if (typeof window.__uspapi === 'undefined') {
window.__uspapi = uspStubFunction;
var uspInterval = setInterval(checkIfUspIsReady, 6000);
}
// This callback is triggered on each page load
__tcfapi('addEventListener', 0, function(tcData, success) {
if (success && (tcData.eventStatus == 'useractioncomplete' || tcData.eventStatus == 'tcloaded')) {
processCmpData(tcData);
}
});
function processCmpData(tcData) {
// Flag that CMP has been processed.
consentManager.cmpProcessed = true;
// Permutive disabling needed?
if (tcData.purpose.consents[1] && tcData.purpose.consents[3]) {
consentManager.permutive.isAllowed = true;
}
if (consentManager.isAllowed('permutive')) {
window.localStorage.removeItem('permutive-opt-out');
} else {
window.localStorage.setItem('permutive-opt-out', 'true');
}
consentManager.setUserConsent(tcData);
if(consentManager.isAllowed('google')) {
(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l="+l:"';j.async=true;j.src="https://www.googletagmanager.com/gtm.js?id="+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-NTW9BPH'); }
// Consent String is needed as DFP target
consentManager.setConsentString(tcData.tcString);
consentManager.trackPublisherConsentLevel(tcData.publisher.consents);
consentManager.trackVendorConsentLevel(tcData.vendor.consents);
/**
* According to Google policies, if Publisher Purpose 1 is revoked, we should not display ads at all
* Check https://support.google.com/admanager/answer/9805023?hl=en for more information
* Here we update the flag that points if ads should be rederer or not.
*/
consentManager.hideAds(tcData.purpose.consents[1]);
// Posts tagged as sensitive shouldn't be showing any ads. Since we have a way to control ads viewability through
// the consent manager, it's easy to check for the posts tags and flagged if they should shown or not.
// According to Google policies, if Publisher Purpose 1 is revoked, we should not display ads at all
// Check https://support.google.com/admanager/answer/9805023?hl=en for more information
if (consentManager.hasBeenProcessed() && consentManager.displayAds) {
consentManager.renderAds();
}
// If consent was processed once the page was loaded, there are some ads that may not appear. Let's run prebid again.
if (typeof executeParallelAuctionAlongsidePrebid !== 'undefined' && !consentManager.prebidProcessed && consentManager.displayAds) {
executeParallelAuctionAlongsidePrebid()
}
// Facebook and Twitter are non IAB vendors, so we need to check their consents using a different callback
__tcfapi('getNonIABVendorConsents', 0, function(consent, success) {
if (success && consent.gdprApplies) {
consentManager.setUserNonIabConsent(consent);
}
})
if (!consentManager.sentEventFbPixel && consentManager.isAllowed('facebook')) {
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','//connect.facebook.net/en_US/fbevents.js');
fbq('init', '1294117580618248');
fbq('track', "PageView");
fbq('track', 'ViewContent');
consentManager.sentEventFbPixel = true;
}
if (!consentManager.sentEventTwPixel && consentManager.isAllowed('twitter')) {
!function(e,t,n,s,u,a){e.twq||(s=e.twq=function(){s.exe?s.exe.apply(s,arguments):s.queue.push(arguments);
},s.version='1.1',s.queue=[],u=t.createElement(n),u.async=!0,u.src="https://static.ads-twitter.com/uwt.js",
a=t.getElementsByTagName(n)[0],a.parentNode.insertBefore(u,a))}(window,document,'script');
// Insert Twitter Pixel ID and Standard Event data below
twq('init','o1f6l');
twq('track','PageView'); consentManager.sentEventTwPixel = true;
}
}
Source link