AWC and Marriott International partner to launch the ‘Chiang Mai Marriott Hotel’, enhancing Chiang Mai as a center of luxury and MICE hospitality in Thailand

AWC and Marriott International partner to launch the ‘Chiang Mai Marriott Hotel’, enhancing Chiang Mai as a center of luxury and MICE hospitality in Thailand

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Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, partners with Marriott International, a leading global hospitality group, to launch the new and reconceptualized ‘Chiang Mai Marriott Hotel’, the first Marriott hotel and the largest premium MICE hotel in Northern Thailand. The opening supports AWC’s GROWTH-LED strategy to increase asset capabilities to generate cash flow while diversifying its hospitality and lifestyle portfolio by repositioning quality assets in prime locations. The ‘Chiang Mai Marriott Hotel’ will also be equipped with advanced technology for MICE events, uplifting the city’s Chang Khlan area into a luxurious MICE hub.

Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited or AWC, said that “AWC is very excited to launch the first Marriott hotel in Chiang Mai and largest premium MICE hotel in Northern Thailand with the shared vision with Marriott International in sustainable MICE opportunities. Chiang Mai has great potential for MICE with its richness of nature and unique art and culture where corporate and MICE organizers can create an impressive program for all attendees. AWC also invests in the latest technology and facilities for MICE events to ensure we deliver the best luxury MICE experience in Chiang Mai. This expansion adds diversity to the Company’s hotel portfolio while simultaneously contributing to the local community by supporting the sourcing of local products for the hotel, and houses a branch of The GALLERY, featuring products hand crafted by local artists. The hotel is situated in the vibrant heart of Chiang Mai’s Chang Khlan area, and will support AWC’s strategic plan to invest over 30,000 million baht – including investment value of 13,000 million baht for hotels in Chiang Mai – to develop hotels and properties that respond to all customer segments in the next five years. The investment will also support the Company’s Better Prosperity goal to create long-term sustainable value for the AWC ecosystem and surrounding communities for Chiang Mai to become a mega global sustainable destination.”

For the MICE industry, the hotel offers the largest premium MICE facilities in Northen Thailand with a total area of about 6,200 square meters across 10 state-of-the-art meeting rooms and an extended area of multiple facilities, each tailored to offer a unique experience. It includes the crown jewel, Suthep Hall, which can host over 800 attendees and is equipped with a 14-meter-wide LED screen. With cutting-edge technology at their fingertips and dedicated event coordinators and wedding planners ensuring perfection for every event, from corporate seminars to grand weddings, promises to be an unforgettable experience and become a top of mind MICE destination.

“Through our long-term collaboration with AWC, we are pleased to bring our flagship brand, Marriott Hotels to Chiang Mai. As part of nearly 600 Marriott Hotels across over 65 countries and territories, the Chiang Mai Marriott is well positioned to play a pivotal role in attracting travelers into this vibrant city, including our global network of over 186 million Marriott Bonvoy members”, said Mr. Jakob Helgen Area Vice-President of Thailand, Vietnam, Cambodia and Myanmar, Marriott International. “With the increasing number of international flights into Chiang Mai and its well-established reputation as a sustainable lifestyle destination,

we believe the Chiang Mai Marriott Hotel is set to boost the city’s standing as a new global sustainable MICE destination.”

The ‘Chiang Mai Marriott Hotel’ offers 383 meticulously designed rooms and suites for guests to provide an unparalleled experience, inspired by the 19th century glory of the Lanna prosperity when Chiang Mai served as a prominent trading hub along the banks of the Ping River, with a unique blend of Lanna identity, incorporating the rich cultural heritage of the Lanna people. The design elements intricately showcase the significance of elephants, an iconic symbol of Thailand, drawing inspiration from historical trade and the history of Chang Khlan Road, and depict the artistry and culture of the Lanna community. The hotel’s decor offers a visually stunning and meticulously detailed representation of both Thai and Lanna culture, offering a new opportunity to discover and appreciate their timeless beauty. Also, the chosen color palette, blending grey with the vibrant golden shade of Bastard Teak, is a tribute to Chiang Mai’s illustrious heritage.

Culinary enthusiasts can embark on a gastronomic journey with a choice of seven restaurants and bars offering a harmonious blend of Thai, Chinese, International, and Northern Thai cuisine, meticulously prepared according to authentic recipes using locally-sourced organic ingredients to support the local community. These include The Ping Cuisine and Bar, with all-day dining offering a blend of Northern, Thai, and international cuisines, ensuring every dish is a masterpiece. Ping’s Bar offers everything from aromatic morning coffees to handcrafted midnight cocktails, promising a delightful experience. Han The Chinese Cuisine provides a deep dive into the flavors of Cantonese, Sichuan and Beijing dishes, married to classical Chinese tastes and techniques in homage to this centuries-old history, while Favola serves authentic and flavor-filled dishes from across Italy in this sophisticated and award-winning restaurant. The Pool House, overlooking the serene Doi Suthep, offers a range of light bites and refreshing beverages, and The Plaii Eatery Cafe & Bar, a café and bar where customers can enjoy the atmosphere both during the day and at night along Chang Khlan Road. The “M Club”, located on the 21st and 22nd floors, provides a private atmosphere with special service of snacks and drinks throughout the day including evening cocktails for suite guests. The hotel also offers a fully equipped gym with state-of-the-art exercise equipment, while guests can also experience the ultimate relaxation at the Quan Spa. The Chang Kids Room comes with the concept of an elephant to provide a fun experience for the little ones throughout your stay.

“The ‘Chiang Mai Marriott Hotel’ also implements sustainable development practices by aligning AWC’s and Marriott International’s sustainable development guidelines to commit to environmental stewardship, efficient energy usage, long-term value creation, and the well-being of community and society. As part of AWC’s sustainability efforts, the hotel will meet green building standards that prioritize energy saving, for example, by installing solar panels to support the use of renewable energy,” Wallapa said. Its green credentials have also been recognized, including being awarded the “5-Star Hotel of STGs – STAR” by the Sustainable Tourism Acceleration Rating program of the Tourism Authority of Thailand in 2023, which

further strengthens AWC’s sustainability commitment to supporting Thailand as a global sustainable tourism destination.

‘Chiang Mai Marriott Hotel’ is situated in the strategic location of Chang Khlan area at the heart of Chiang Mai most popular tourist attractions including Chiang Mai Night Bazaar, Kalare Night Bazaar, and together with The Pantip Lifestyle Hub as a part of AWC’s Lannatique project. The hotel is just 15 minutes from Chiang Mai airport. For more details and reservation at ‘Chiang Mai Marriott Hotel’, please visit www.chiangmaimarriott.com



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