If you’ve ever wrapped yourself up in an impossibly plush towel at a five-star hotel or spa and thought, if only I had such luxurious linens at home. Well, good news: you can. These days, there’s an abundance of high-quality towels on the market in all different styles and at varying price points. And, since Fourth of July weekend is here and it’s basically synonymous with relaxation (and sales) there’s no better time to refresh your linen supply. Major retailers like Bloomingdales, Amazon, Bed Bath & Beyond, Wayfair and Target, as well as home brands like Brooklinen, are all celebrating the holiday with sales. In other words, there’s no need to settle for mediocre towels that are lacking in either absorbency or softness. Instead, invest in quality linens to recreate that luxe hotel shower experience at home while they’re on sale for the Fourth of July.
But before you start adding to cart, there are some specifics to keep in mind. For one, the best bath towels have a few qualities in common: they’re soft, absorbent and easy to launder. They also stay that way for a reasonable amount of time—meaning, they don’t lose their fluffiness after a few uses. While our ultimate top pick is the classic towel from Parachute, we highly recommend all of the soft, absorbent linens on this list, most of which we’ve personally tested and loved. When compiling this list, we also looked into the quality of each towel and combed through dozens of professional and customer reviews to ensure we selected the best of the best. From the ultra-plush to the lightweight to the budget-friendly or luxury, these 14 towel options will elevate both your bathroom and your bathing experience. You deserve it.
Best Bath Towels Overall
Plush Towels Made Of 100% Long-Staple Turkish Cotton
Best Extra-Plush Bath Towels
Thick, Heavy Linens That Are Luxuriously Soft
Most Absorbent Bath Towels
Towels That Are Woven To Dry You Off Quickly
Best Bath Towels On Amazon
A Budget-Friendly Option That Combines Luxury With Affordability
Best Budget Bath Towels
A Basic, Mid-Weight Towel That Comes In Many Colors
Best Large Bath Towels
Oversized Towels For A Spa-Like Experience At Home
Best Waffle Bath Towels
Airy, Lightweight Towels With A Unique Texture
Best Quick-Drying Bath Towels
Mid-Weight Towels Made From Special Fast-Drying Cotton
Best Organic Bath Towels
Extra-Fluffy Towels Made From Organic Cotton
Best Luxury Bath Towel
A Piped And Plush Option That Can Even Be Personalized
Best Soft Bath Towel
A Soft-To-The-Touch And Affordable Option
Best Durable Towels
Available In 24 Colors And Extremely Fluffy
Best Turkish Bath Towels
Beautiful, Lightweight And Highly-Absorbent
What Should I Look For When Buying Bath Towels?
Simply put, the quality of a towel is determined by the quality of the materials used to make it. In general, you want something that’s 100% cotton, which makes for durable and absorbent towels. To be more specific, Turkish and Egyptian cotton—which have long fibers—are typically considered to be the highest-quality options. You’ll also find towels made from synthetic materials like microfiber, which tend to be cheaper but less plush and absorbent.
When buying bath towels, it’s all about the details. Two towels might look the same when stacked on the store shelf, but there are a few key things that will set them apart. First, look at the size of each towel, which is typically printed on the tag. The average bath towel is typically around 30 x 56 inches, give or take a few inches; anything smaller will probably be insufficient for the average person. If you like your towels on the bigger side, you might consider opting for bath sheets, which usually measure closer to 40 x 70 inches.
Another factor to consider is towel weight, which is measured in grams per square meter or gsm. For most people, these numbers will seem fairly abstract, since we have nothing to use as a point of reference. Just keep in mind that an average bath towel is usually in the ballpark of 500 grams per square meter. As this number goes up, towels get heavier and more plush, which means they’re softer to the touch—but they’ll take longer to dry. And as the number goes down, towels may feel thinner and less plush, albeit quick-drying.
Frequently Asked Questions About Bath Towels
What Are The Best Quality Towels To Buy?
The gold standard for towels is 100% cotton because it’s durable, soft and absorbent. You may come across Turkish or Egyptian cotton in product descriptions, and these varieties are often considered the best of the best because their fibers are longer, giving a softer feel and added durability. On the other end of the spectrum is microfiber, a synthetic material crafted from nylon and polyester. While this fabric makes for much more affordable, very quick-drying towels, it’s not usually as soft or absorbent as cotton.
How Do You Wash Bath Towels?
Bath towels require regular laundering, and if you want your linens to last as long as possible it’s important to wash them properly. While you should check the instructions on your towel’s care tag for specific guidelines, in general, you’ll want to wash bath towels by themselves in cold water; mixing them with clothes will increase the chance of snagging. When it comes to drying the towels, use a low heat setting to prevent damage to the cotton fibers.
One genre of product you should avoid using on your bath towels: any kind of fabric softener, including both liquid fabric softener and dryer sheets. Fabric softener actually reduces the absorbency of fabric and, in turn, will reduce the effectiveness of your bath towels. Instead of using dryer sheets, opt for dryer balls to increase air circulation, cut down on dry time, prevent clumping and help fluff and smooth fibers.