Hong Kong’s Residential Property Market Faces More Challenges in 2024

Hong Kong’s Residential Property Market Faces More Challenges in 2024


According to global property consultant JLL, Hong Kong’s residential market turned more sluggish in the second half of 2023 as buyers are cautious amid rising interest rates and the challenging external environment. Mass residential saw a decline of 3.1% in capital values as of November 2023, bringing them back to the price level of March 2017.

Prices of luxury residential fell 4.1% during the same period. However, luxury residential rents rebounded by 4.9%, as there was sustained demand from potential buyers switching to the leasing market and the inflow of talents and non-local families.

Total residential sales remained low, with the average monthly transaction volume in the first 10 months of the year being 25% below the previous four-year average.

Joseph Tsang, Chairman of JLL in Hong Kong said, “The policy relaxation had no impact on the housing market. Developers started offering double-digit price discounts to clear inventory more aggressively than before. The underperformance of the stock market has had a lagged effect on the housing market. Although consensus anticipates rate cuts starting in mid-2024, local banks may not immediately align due to tight liquidity and currently higher deposit rates compared to mortgage rates. Furthermore, even with potential decreases in mortgage rates next year, it is mistaken to presume that this will automatically lead to a rebound in prices. We believe the housing prices will continue to fall, with mass residential prices expected to decline by a further of about 10% in 2024, reaching levels last seen in 2016.”

Tsang believes home prices are unlikely to experience a significant rebound due to the government plans to build 39,100 subsidized sale flats in the next five years, which will dampen demand in the private housing market. Buying demand from mainland Chinese will be limited and primarily focused on the luxury market.

Without support for the downward momentum, negative equities are expected to increase to about 30,000 cases if home prices drop 10% further next year.

“The weakening property market will negatively impact the city’s economic growth and consumer spending. It will also depress the government’s land revenue, which is a major source of income,” Tsang added. “The government should revise the housing policies to support the residential market.”

Tsang suggested the followings:

1. Remove all cooling measures.

2. Provide interest-free loans to assist the young generation of first-time buyers in getting on the property ladder.

3. Prioritize public rental housing and set a clear distinction between private and public housing markets.

4. Speed up infrastructure developments in existing residential clusters, especially in Kai Tak.

Hong Kong Residential Indicator – % Change

Hong Kong Residential Indicator 2023.jpg

Hong Kong Land Market

As of November, only 14.2% of the current fiscal year land premium revenue target was achieved and six government land sites were withdrawn from tender. With only one quarter left in the fiscal year, it is unlikely that the land sale revenue will reach the estimated target of HKD 85 billion.

High interest rates and weak home sales are causing developers to be conservative in tender, which could lead to more withdrawals in the coming months. Such frequent withdrawal of government land tender will significantly reduce land revenue, funding for future infrastructure developments, and market sentiments.

For lease modification and land exchanges, developers are increasingly opting for the traditional land premium application scheme instead of Standard Rates. This shift is driven by the sharp fall in land prices. For example, a developer paid at least 39% less by utilising the traditional scheme for the redevelopment of a cold storage in Yau Tong into a residential project, compared to the Standard Rate.

The growing disparity between market prices and Standard Rates will diminish the effectiveness of Standard Rates in expediting the land premium procedure, further slowing down urban renewal and new area development.

Alkan Au, Senior Director of Value and Risk Advisory at JLL commented, “Therefore, it is time for the government to review land policies to alleviate the current stalemate and at least improve the probability of continuing the land sale to keep the city’s development moving.”

He suggested the following:

  • Review Standard Rates more frequently, ideally every six months.
  • Resume government land sales by application list to increase the likelihood of successful land sales and avoid damaging knock-on effects on the market. 
  • Prioritize projects with stronger interests from developers and slow down less time-pressing mega projects such as Kau Yi Chau Artificial Island, given the decline in land revenue and limited funding for future infrastructure projects.

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