NEPI sells €61 million Serbian retail portfolio to BIG CEE




Real estate services platform Novaston was an exclusive support agent in the sales process of two retail properties in Serbia between two influential investors in the Balkan region: NEPI Rockcastle and BIG CEE. The binding agreement with the total consideration of the approx. €61 million euros for retail properties Kragujevac Plaza Shopping mall (with a GLA of 22,300 sqm) and Krusevac retail park (with a GLA of 8,600 sqm) was signed in June.

The disposal is consistent with NEPI Rockcastle’s investment strategy to focus on core dominant properties and increase its presence in countries with an investment-grade rating. Following the disposal, NEPI Rockcastle will retain one core property in Serbia, Promenada Novi Sad.

“Both investor companies are Novaston’s reputable clients, with whom Novaston successfully cooperated on various projects. By offering complex logistics support within this transaction, Novaston played a significant role as the specialized associate in the entire process, from a buying/selling idea, through the complete due diligence process, to the finalization through the SPA signing, with the expected closing by the end of July 2021. By intermediating and supporting the process entirely by providing the highly professional services of complex consulting within all of the phases of the transaction process Novaston made an impact as the uniquely equipped company to deliver a consistent level of quality across the entire transaction lifecycle, continuing the further positioning and consolidation on the market of real estate consulting and supporting the further development of the retail industry in Serbia. We will continue on this path in order to further influence and shape the retail market in Serbia and the wider region”, said Mia Zečević, CEO of the Novaston platform.

Mia Zecevic

Mia Zecevic


Novaston Real Estate Platform

Mia Zecevic is CEO in Novaston Real Estate Platform. Previously Head of Marketing, Sales and Commercialization at Confluence Property Management prior to joining from ECE Project Management Gmbh, where she was trained for the center manager position and focused on property management for retail assets. Amongst others, she was responsible for all marketing and sales activities for Usce Shopping Center, the largest shopping mall in the Balkans. Before ECE, she was the project manager for MK Mountain Resort (part of MK Group – a holding company, one of the most successful business systems in Serbia) where she managed and operated 48.000 sqm of 4-star hotel chains in ski resort Kopaonik. Prior to joining MK Group, Ms. Zecevic worked at the biggest Serbian brokerage company at the time, M&V Investments, where she analyzed local and international stock exchange markets. She graduated at Bocconi University in Milan, with a degree in International Economics and Management and holds Masters Degree in Business Management from Cass Business School in London.

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In addition to cooperation with major investors on the local market, such as Immofinanz, NEPI Rockcastle, GTC, Ikea Serbia, MK Group, Aleksandar Gradnja, etc. the Novaston platform is also expanding its business in the sectors of office space and logistics. The company is cooperating on the projects of the new building of the Schneider Electric Development Center in Novi Sad, as well as renting out the “Revolution” business space in Belgrade. Novaston is expanding its business in the region, especially in Croatia, where it is now part of the residential/tourism project Petram Resort & Residences, on the Istrian peninsula.


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