Vista Hospitality Group has introduced its first hotel with the opening of voco Brisbane City Centre this week.
The recently formed joint venture between Pro-invest Group and Next Story Group sees the launch of the first voco in Brisbane, in collaboration with IHG.
“The voco brand is renowned for its charmingly fun attitude and we’re excited to be able to share this uniquely different property with guests while injecting some colour and personality into the River City,” said Vista Hospitality Group Board Member and Pro-invest CEO, Jan Smits.
“This is the first hotel to open under the Vista Hospitality Group portfolio and we are proud to be a custodian of IHG’s fast growing voco brand. Sustainability is a key pillar for our group and we were naturally drawn to IHG’s voco brand as it places emphasis on green and sustainable practices which aligns with our 2030 Net Zero carbon strategy.”
The 194-room hotel, designed by Sydney-based interior design studio JPDC, features vibrant artworks and is heavily influenced by the riverside location.
The property features a rooftop pool, 24-hour fitness centre, café/lounge area and 11 sustainably focused meeting and function spaces.
Since launching in Australia in 2018, the voco brand has taken off, according to IHG Australasia and Pacific, Managing Director, Matthew Tripolone.
“2022 has kick started an era of strong growth with brand new experiences for locals and visitors in Brisbane – and voco is no exception, with the opening of the new voco Brisbane, and with Hotel Indigo’s city debut to open soon,” he said.
“The voco brand has seen tremendous enthusiasm, taking off in new cities across Australasia and the globe – including Melbourne and Auckland this year alone – with with its expansion happening at a faster pace than any other IHG brand. We’re proud to be launching the latest Brisbane location with Vista Hospitality Group and look forward to developing into new destinations soon.”