Zoopla has issued a £18,000 warning to anybody selling their home – as house sellers are forced to accept reduced offers. The house selling platform and property website says house sellers are accepting discounts of £18,000 on average in order to agree a deal with buyers.
Zoopla, which released the figures, the typical 5.5 per cent discount-to-asking price for achieved for UK property sales is at a five-year high. It took the average across all sales, including ones where there would be no discount, the property selling platform added in its release.
Southern England is being hit worst, with a six per cent average discount – equal to an eye-watering £25,000 off. This compares with average discounts of 4.8% or £11,000 for the rest of the UK, Zoopla said, with the study finding buyers negotiating a sale will still have to deal with mortgage rates that are significantly higher than those that homeowners were used to when interest rates were lower.
Richard Donnell, executive director at Zoopla, said: “These are the best conditions for home buyers for some years, with more homes to choose from and with sellers more prepared to negotiate on price to agree a sale. There is a growing acceptance that what a home might have been worth a year ago is now largely academic given current market conditions.
“Sellers have plenty of room to negotiate, with average house prices still £41,350 higher than the start of the pandemic.” Sales are holding up across many parts of Scotland and have also picked up across inner London, where market activity has under-performed the rest of the UK over recent years, the report said.
It added that the UK housing market is on track for one million sales completions in 2023 “but the pipeline of deals as we approach the end of the year is the lowest for four years”.